February 20th, 2019

Getting your business noticed on Facebook's news feed has become more and more challenging over the years. Fortunately, there are some basic engagement techniques that companies can follow to increase traction with existing fans and in result capture the attention of new users. Try implementing these four tricks into your Facebook strategy to boost your engagement and reach:

1. Post Links in the First Comment
   Facebook wants to keep users on its platform. This likely means that Facebook's news feed algorithm shows posts that keep users on its platform before posts that link elsewhere. Try experimenting with directing users to click on your desired link in your comments instead of from the post itself.
   
   
2. Post a Variety of Different Types of Posts
   Variety is the spice of life... and when it comes to social media. Create a variety of different types of content to post to capture the interest of different users. Scroll-stopping images and videos to thought-provoking questions and everything in-between help to create more engagement with your content which will ultimately lead to greater reach. Need some ideas of different post types to include in your posting mix? Check out our 30-day social media posting calendar here!
   
   
3. Put Your Personality on Display
   Everything you post on your social media accounts should reflect your brand and personality. When posting any content, make sure that you're being genuine and true to your brand. This will help cement who you are to your fans and build trust and loyalty among your followers.
   
   
4. Share Relevant Content from Other Businesses
   Social media is supposed to be social, right? Sharing helps to build relationships with fans, followers, and influencers. Audit other businesses in your niche or in your local community to forge new relationships and tighter bonds with existing connections. This can span from content related to your industry to breaking news happening in your community.

Will you try these four quick tricks to unlock more engagement? Remember, focus on your existing fans and followers and new ones will follow.