July 2nd, 2018
Each month, Twitter reveals a lineup of key dates that historical data shows will be hot topics to Tweet in that upcoming month. The calendar is designed to give businesses and social media marketers a leg up on the kinds of topics and events they can leverage in their Tweets to get the most traction.
Twitter's July 2018 calendar notes interesting sports, entertainment, and pop culture events that are anticipated to be talked about the most as well as each event's projected Twitter volume based on past performance.
Check out the calendar below for some fresh ideas of topics to tap into that are sure to be trending this month (Click to enlarge) :
As you can see, Twitter users will be hashtagging about a lot of sporting and entertainment events along with other holiday and cultural happenings. Make sure to leverage these opportunities and join the conversation on these events, and keep an eye on what's happening locally in your area.
Join the live conversation
According to Twitter, people like to see brands join the conversation with relevant content or deals. Furthermore, 42% more time is spent looking at Twitter Ads relevant to surrounding content.* Come up with some creative ways to join the discussion surrounding these trending topics to reach everyone from baseball fans who are watching the #HomeRunDerby, MLB All-Star Game (#ASG), or the Little League World Series, to celebrating America's independence on the 4th of July.
Use event hashtags
Using hashtags relevant to holidays and events have always been an easy way to get into the mix with relevant conversations and reach more people. According to Twitter, in 2017 there were 421 million Tweet impressions surrounding the 4th of July and 2.3 billion Tweet impressions surrounding the Tour de France** While these and other topics may be obvious choices to leverage in your social media strategy, don't forget to monitor the trends section of your Twitter account to see the latest trending topics relating to these and other topics.
* EyeSee "Content Impact Study", July 2016
**Twitter internal data