November 4th, 2016

It's that time of year again... Halloween is behind us, Thanksgiving is just ahead, and holiday marketing will quickly ensue. Are you prepared to make the most of your holiday marketing this year? For your convenience, we've laid out some holiday marketing tips to help you get the most out of the most wonderful time of the year.

1. Plan

You should, at the very least, have a loose social media calendar for the whole of the year. The holiday season is a key time to really dig in and plan out each specific promotion for each day. Outline your sales and marketing promotions for the entire holiday season including Black Friday and Cyber Monday.

2. Spread the Holiday Cheer

Tell your customers you're thankful for them and their patronage throughout the year. Giving thanks to them on Thanksgiving and sending a thoughtful holiday greeting during the holiday season goes a long way.

3. Brand For The Season

The holiday season is a good time to update your email marketing templates and social media channels a festive refresh. Get in the holiday spirit and give your profile and banner images some holiday cheer.

4. Highlight Your Promotions Everywhere

If you're planning on running different promotions throughout the holiday season, make sure you have a coordinated effort in highlighting those promotions anywhere you're customers are looking. Everything from your social media channels to your email marketing campaigns to your website - make it easy for your customers to understand, want, and take advantage of what you're offering.

Tip: Check out SumoMe - a great, free tool for highlighting promotions on a static website. You can put linkable banners, email sign-up forms and more right in front of your website visitors.