May 17th, 2017

 

Facebook has released its Hot Topics report for April 2017. This report highlights the hottest topics, issues, and trends on Facebook and Instagram in the United States, United Kingdom, Canada, and Australia.

 

Check out the infographics below to gain insight into the most popular topics in Brands and Products, Entertainment, Holidays and Events, People, and Sports broken down by age and gender.

 

Put this information in your back pocket as you consider what hot topics you can leverage in your posts and promotions moving forward.

 

 

 

(Click on image for a larger version)

 

 

 

April 2017, United States

 

April 2017, United Kingdom

 

April 2017, Canada

 

April 2017, Australia

 

As we've seen time and again, popular holidays dominate the conversation. In this case, Easter was a big topic discussed in all four countries. It's also interesting to note the differences in the popularity of sporting events in these different markets. Baseball was discussed much more in the US than in Canada which talked much more about hockey. Both countries have teams in MLB and the NHL, but the baseball season just began while the hockey playoffs were getting underway.

There you have it. These Hot Topics reports are a revealing snapshot into the most popular topics on Facebook and Instagram. Did you leverage any of these hot topics in your posting mix?