October 2nd, 2017

 

Facebook has released its Hot Topics report for August 2017. This report highlights the hottest topics, issues, and trends on Facebook and Instagram in the United States, United Kingdom, Canada, and Australia.

 

Check out the infographics below to gain insight into the most popular topics in Brands and Products, Entertainment, Holidays and Events, People, and Sports broken down by age and gender.

 

Put this information in your back pocket as you consider what hot topics you can leverage in your posts and promotions moving forward.

 

 

 

(Click on image for a larger version)

 

 

 

August 2017, United States

 

August 2017, United Kingdom

 

August 2017, Canada

 

August 2017, Australia

 

As we've seen time and again, sports, celebrities, and entertainment dominate the conversation. In this case, NFL Football and its players were big topics discussed the US while Game of Thrones dominated the conversation in the UK. While interesting to note the differences in the popularity of sporting events in these different markets, all four countries mourned the death of country music legend Glen Campbell.

There you have it. These Hot Topics reports are a revealing snapshot into the most popular topics on Facebook. Did you leverage any of these hot topics in your posting mix?