March 22nd, 2018
Facebook has released its Hot Topics report for February 2018. This report highlights the hottest topics, issues, and trends on Facebook and Instagram in the United States, United Kingdom, Canada, and Australia.
Check out the infographics below to gain insight into the most popular topics in Brands and Products, Entertainment, Holidays and Events, People, and Sports broken down by age and gender.
Put this information in your back pocket as you consider what hot topics you can leverage in your posts and promotions moving forward.
(Click on image for a larger version)
Facebook - February 2018, United States
Instagram - February 2018, United States
Facebook - February 2018, Canada
Instagram - February 2018, Canada
Facebook - February 2018, United Kingdom
Instagram - February 2018, United Kingdom
Facebook - February 2018, Australia
Instagram - February 2018, Australia
As we've seen time and again, holiday's sports, celebrities, and entertainment dominate the conversation. In this case, Valentine's Day dominated the conversation in all markets, especially among women. Nick Foles and the Super Bowl can be seen as being discussed across all markets as well, particularly among young to middle-aged men.
There you have it. These Hot Topics reports are a revealing snapshot of the most popular topics on Facebook and Instagram. Did you leverage any of these hot topics in your post mix?