April 26th, 2018
Facebook has released its Hot Topics report for March 2018. This report highlights the hottest topics, issues, and trends on Facebook and Instagram in the United States, United Kingdom, Canada, and Australia.
Check out the infographics below to gain insight into the most popular topics in Brands and Products, Entertainment, Holidays and Events, People, and Sports broken down by age and gender.
Put this information in your back pocket as you consider what hot topics you can leverage in your posts and promotions moving forward.
(Click on image for a larger version)
Facebook - March 2018, United States
Instagram - March 2018, United States
Facebook - March 2018, Canada
Instagram - March 2018, Canada
Facebook - March 2018, United Kingdom
Instagram - March 2018, United Kingdom
Facebook - March 2018, Australia
Instagram - March 2018, Australia
As we've seen time and again, holiday's sports, celebrities, and entertainment dominate the conversation. In this case, St. Patrick's Day and Mother's Day dominated the conversation in all markets, especially among women. Celebrated theoretical physicist, Stephen Hawking's death can be seen as being discussed across almost all markets as well by a broad demographic of people.
There you have it. These Hot Topics reports are a revealing snapshot of the most popular topics on Facebook and Instagram. Did you leverage any of these hot topics in your post mix?