November 28th, 2017
Facebook has released its Hot Topics report for October 2017. This report highlights the hottest topics, issues, and trends on Facebook and Instagram in the United States, United Kingdom, Canada, and Australia.
Check out the infographics below to gain insight into the most popular topics in Brands and Products, Entertainment, Holidays and Events, People, and Sports broken down by age and gender.
Put this information in your back pocket as you consider what hot topics you can leverage in your posts and promotions moving forward.
(Click on image for a larger version)
Facebook - October 2017, United States
Instagram - October 2017, United States
Facebook - October 2017, Canada
Instagram - October 2017, Canada
Facebook - October 2017, United Kingdom
Instagram - October 2017, United Kingdom
Facebook - October 2017, Australia
Instagram - October 2017, Australia
As we've seen time and again, holiday's sports, celebrities, and entertainment dominate the conversation. In this case, Halloween dominated the conversation in all markets, especially among women. The popular sports in each country were popular, particularly among middle-aged men.
There you have it. These Hot Topics reports are a revealing snapshot of the most popular topics on Facebook and Instagram. Did you leverage any of these hot topics in your posting mix?