October 25th, 2017

 

Facebook has released its Hot Topics report for September 2017. This report highlights the hottest topics, issues, and trends on Facebook and Instagram in the United States, United Kingdom, Canada, and Australia.

 

Check out the infographics below to gain insight into the most popular topics in Brands and Products, Entertainment, Holidays and Events, People, and Sports broken down by age and gender.

 

Put this information in your back pocket as you consider what hot topics you can leverage in your posts and promotions moving forward.

 

 

 

(Click on image for a larger version)

 

 

 

Facebook - September 2017, United States

Instagram - September 2017, United States

 

 

Facebook - September 2017, United Kingdom

Instagram - September 2017, United Kingdom

 

 

Facebook - September 2017, Canada

Instagram - September 2017, Canada

Facebook - September 2017, Australia

 

Instagram - September 2017, Australia

 

As we've seen time and again, sports, celebrities, and entertainment dominate the conversation. In this case, NFL Football and its teams were big topics discussed by older men in the US while Pennywise, the title character of the horror movie It, was discussed across all markets. 

There you have it. These Hot Topics reports are a revealing snapshot into the most popular topics on Facebook. Did you leverage any of these hot topics in your posting mix?