April 5th, 2017

Last week, Twitter revealed an April lineup of key dates that historical data shows will be hot topics to Tweet about in the month of April. This calendar is designed to give businesses and social media marketers a leg up on the kinds of topics and events they can leverage in their Tweets to get the most traction.

 

Twitter's April calendar notes interesting events that are anticipated to be talked about the most as well as each event's projected Twitter volume based on past performance. 

 

Check out the calendar below for some fresh ideas of topics to tap into that are sure to be trending this month:

As you can see, this calendar covers everything from holidays to sports and music events. 

In order to leverage these events for your business, Twitter suggests the following: 

Join the live conversation

According to Twitter, people like to see brands join the conversation with relevant content or deals. Furthermore, 42% more time is spent looking at Twitter Ads relevant to surrounding content.* Come up with some creative ways to join the discussion surrounding these trending topics to reach everyone from baseball fans (from local teams to #OpeningDay), to people getting ready for Easter (from Easter egg hunts to the #EasterBunny).

Embrace festival season

Again, according to Twitter, 74% of people on Twitter will attend a music festival in the next 12 months. Not only are music fans on Twitter more likely to attend music festivals, they interact with those festivals even if they’re not there — 42% have watched a live stream of a music festival and used Twitter to follow music festivals.** Make sure to target festival attendees and followers alike with smart keyword targeting.

Use event hashtags

Using hashtags relevant to holidays and events have always been an easy way to get into the mix with relevant conversations and reach more people. According to Twitter, in 2016 there were over 10.3 million Tweets with hashtags related to Easter.*** While #Easter is an easy hashtag to use for the holiday, don't forget to monitor the trends section of your Twitter account to see the latest trending topics relating to Easter and other topics.

 

* EyeSee "Content Impact Study", July 2016

**Nielsen, '#passions study', January 2017