June 8th, 2017

 

Last week, Twitter revealed a lineup of key dates that historical data shows will be hot topics to Tweet about in the month of June. This calendar is designed to give businesses and social media marketers a leg up on the kinds of topics and events they can leverage in their Tweets to get the most traction.

 

 

Twitter's June calendar notes interesting events that are anticipated to be talked about the most as well as each event's projected Twitter volume based on past performance. 

 

 

Check out the calendar below for some fresh ideas of topics to tap into that are sure to be trending this month (Click to enlarge) : 

 

As you can see, this calendar covers everything from holidays to sports and entertainment events. 

So what can you do to leverage this data? 

Join the live conversation

According to Twitter, people like to see brands join the conversation with relevant content or deals. Furthermore, 42% more time is spent looking at Twitter Ads relevant to surrounding content.* Come up with some creative ways to join the discussion surrounding these trending topics to reach everyone from basketball fans (#NBAFinals), to people getting ready for Father's Day (#FathersDay).

Use event hashtags

Using hashtags relevant to holidays and events have always been an easy way to get into the mix with relevant conversations and reach more people. According to Twitter, in 2016 there were 37.8 million Tweets about Father's Day and 24.2 million Tweets about the NBA Finals.** While these topics are obvious to leverage in your promotions, don't forget to monitor the trends section of your Twitter account to see the latest trending topics relating to these and other topics.

 

* EyeSee "Content Impact Study", July 2016

**Twitter internal data