May 4th, 2017

Facebook has released a report using data from the Summer of 2016 to offer a glimpse into some of the hottest conversation topics and check-ins to expect during the summer season. 

Over the summer season, people often take time enjoy the company of family and friends, vacation and explore the outdoors and generally be active.

According to Facebook, "Check-in locations can offer a glimpse into the ways people stay active and engaged during the season."

As for what Facebook and Instagram users were talking about over the summer, Facebook reports that the most popular conversations throughout summer 2016 were about loved ones and recreational activities. They note, however, that different demographics share different experiences.

Understanding when and how seasonal conversations occur is a powerful tool. With this knowledge, you'll be able to post and promote relevant content people will be talking about at the right times. 

For more in-depth reporting to help you plan for the upcoming summer season, check out Facebook's US and Canada "Mobilizing For Summer" infographics:

Download Mobilizing for Summer PDF – US

Download Mobilizing for Summer PDF – Canada